Oakville • Burlington • Milton • Halton Hills

Hwy52 Digital's Blog Page

Updates from Hwy52 Digital as well as important industry information to help your digital marketing effort.
Keith McCartan

About Us / Our Services

About Us / Our Services

For many small business owners, sorting out fact from fiction regarding how to use the internet to grow their business can be a real challenge. There is an overabundance of information on the topic and answers are often hard to come by or overly technical. Does internet marketing really work? Where do I host my website? What about security? What is SEO? How does it all work anyway?

At Hwy52 Digital we have been helping businesses all over Canada get found online and stay ahead of the competition since 2008. Whether you have a new business or want to grow an existing business, we provide the essential services you need to create and maintain a highly effective web presence.

With your input Hwy52 Digital will create a great looking website for your business, and when you are ready, a custom digital marketing campaign to target potential customers on both the web and social media. We also provide website maintenance and updates, regular backups, as well as web hosting and email setup. The experts at Hwy52 Digital will manage the entire process and take care of all the technical details so you can focus on what you do best.

Website Development & Hosting

Today's websites are best designed using an approach known as responsive web design (RWD). RWD is a term that refers to websites that can be viewed optimally across a range of devices - mobile phone, tablet, desktop etc. We design and build "responsive" websites for many types of small businesses and can also provide graphic design and copywriting services if needed. Of course, we also provide hosting services for your website on our state-of-the-art servers that are all located in Canada.

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Keith McCartan

What Are Backlinks and Why Do I Need Them?

If you have been learning about Search Engine Optimization, or SEO, you may have come across the term "Backlink". For those of you who have not, you may be wondering what exactly is a backlink, anyway, and why do you need them?

A Backlink, also known as an inbound link, is simply a link from another website to yours. Backlinks are important for SEO because search engines like Google and Bing use them to help rank websites in their search results. Backlinks are something like votes from the web - the more "votes" (backlinks) a site or page has, the more authority it is considered to have by the search engines. There are many other factors that are used, but backlinks are one of the most important. Basically, if you want to show up high in the search results, it is good to have a lot of backlinks.

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Keith McCartan

Do You Have an SEO Strategy?

Every day in North America more individuals than you may realize use the major internet search engines (Google, Yahoo, Bing) to search for products and services that you sell and provide. Chances are that if you are not on the first or second search results page for your keywords or phrases you are not going to get that call.

Search engine optimization, or SEO, is a term that refers to the art and science of getting people to find your website on the internet. It's a bit of a misnomer actually as you do not "optimize" the search engines but rather you optimize your web site to be found and to rank high on the search engines.

I can say from my own observation that SEO is a science that it not fully exploited in the majority of businesses. Most likely do not have an SEO strategy and have not given this subject the priority it deserves. Consequently, there is a real opportunity for businesses that develop appropriate strategies to lead in this area.

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