The Hwy52 Blog

I attended an event in Toronto recently that was hosted by Google Canada to kick-start the recently launched "Google Engage for Agencies" program. The Engage for Agencies program is new and its purpose is to provide training and support for agencies (like us) that help businesses with their AdWords efforts.

The event was first class and featured a keynote presentation by Chris O'Neil, director of Google Canada, as well as presentations, training and Q & A by other "Googlers" from the AdWords division.

Here is some information from the event you might find interesting.

If you have a small business, and haven't signed up at Google's Local Business Center* yet, you really need to do it! Local search has become the hot search space, and if you ever want to get noticed in Google's "7-Pack" (The 7 business listings that appear beside the map at the top of a search results page), then you need to get started. You can sign up even if you don't have a website!

You can find it through Google Maps (http://www.google.com/maps), just follow the link that says "Put your business on Google Maps". This will take you to the Local Business Center. If you already have a Google Account, just sign in with your email and password, or you can use your Adwords login and password. If not, sign up for a new account with Google.