Web Design Burlington, Oakville, SEO, PPC, Adwords

If you have been learning about Search Engine Optimization, or SEO, you may have come across the term "Backlink". For those of you who have not, you may be wondering what exactly is a backlink, anyway, and why do you need them?

A Backlink, also known as an inbound link, is simply a link from another website to yours. Backlinks are important for SEO because search engines like Google and Bing use them to help rank websites in their search results. Backlinks are something like votes from the web - the more "votes" (backlinks) a site or page has, the more authority it is considered to have by the search engines. There are many other factors that are used, but backlinks are one of the most important. Basically, if you want to show up high in the search results, it is good to have a lot of backlinks.

Every day in North America more individuals than you may realize use the major internet search engines (Google, Yahoo, Bing) to search for products and services that you sell and provide. Chances are that if you are not on the first or second search results page for your keywords or phrases you are not going to get that call.

Search engine optimization, or SEO, is a term that refers to the art and science of getting people to find your website on the internet. It's a bit of a misnomer actually as you do not "optimize" the search engines but rather you optimize your web site to be found and to rank high on the search engines.

I can say from my own observation that SEO is a science that it not fully exploited in the majority of businesses. Most likely do not have an SEO strategy and have not given this subject the priority it deserves. Consequently, there is a real opportunity for businesses that develop appropriate strategies to lead in this area.