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Jul 07
2011
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If you have been learning about Search Engine Optimization, or SEO, you may have come across the term "Backlink". For those of you who have not, you may be wondering what exactly is a backlink, anyway, and why do you need them?
A Backlink, also known as an inbound link, is simply a link from another website to yours. Backlinks are important for SEO because search engines like Google and Bing use them to help rank websites in their search results. Backlinks are something like votes from the web - the more "votes" (backlinks) a site or page has, the more authority it is considered to have by the search engines. There are many other factors that are used, but backlinks are one of the most important. Basically, if you want to show up high in the search results, it is good to have a lot of backlinks.